By 2023, BMW expects to almost double its number of all-electric and plug-in hybrid models to 25. And, as always, the brandвЂ™s ever-evolving tech contributes towards its consistent market share. The brandвЂ™s electric motors are rumoured to rival Tesla. The German luxury car brand is also keeping its name at the forefront of the industry with the arrival of its highly anticipated BMW M3 and M4 as well as the upcoming fully-electric iX model. The brandвЂ™s shift to luxury electric vehicles has certainly helped to drive attention, especially with the announcement of BMWвЂ™s New Class electric-focused platform, which arrives in 2025. BMW The BMW iX3.Д«MW ( Bayerische Motoren Werke) is the most popular luxury automobile brand online, taking a 22.8% share of the search interest in 2021 with a range of news-worthy moves that have consistently kept it in conversation. Questions? See our methodology, definitions and frequently asked questions at the end of this article. The 15 Most Popular Luxury Car Brands Online 2021 Rank This is the first year that we apply our rigorous online popularity ranking to the car market, but the methodology has proven its usefulness with our list of the best luxury brands online. The rest of our ranking is filled by other European brands from Sweden (Volvo), Italy (Lamborghini, Ferrari, and Maserati), the United Kingdom (Land Rover and Jaguar), and France (Bugatti). Japan only has one brand in the top 15 with Lexus, the premium offshoot of Toyota. While German car manufacturers dominate the top of our list with BMW, Mercedes-Benz, and Audi, the United States are fast catching up with Tesla. The global luxury car industry is a growing market, projected to reach $665 billion by 2027. $665B size of the global luxury cars market by 2027.

The upcoming Mercedes-Benz EQS is a prime example of digital innovation brought front and centre in the cockpit to enhance the driverвЂ™s experience. Luxury car brands are at the forefront of the digital transformation of our driving experience. Connected cars, autonomous vehicles, and the ever-growing size of digital screens inside the cars are three important areas of investments for manufacturers. Electric cars are also enjoying longer range and growing charging station networks around the world.Дigitalisation is the second most important trend reshaping the car industry in 2021. Luxury electric vehicles (EVs) are getting more and more exciting to drive with the Porsche Taycan and Tesla Model S Plaid coming out this year.

Powered by consumersвЂ™ demand for sustainable driving experiences and stricter emission regulations, electric cars are the most important trend affecting the global automobile industry this year. They are at the forefront of what matters to affluent consumers. Every luxury car brand on our list commands significant customer attention and drives meaningful conversations on social media. The online popularity of the best luxury car brands in the world is a reliable predictor of future sales and the trends that are shaping the global automobile industry.

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